The ClearClean Heritage Narrative
ClearClean was born from everyday life, culture, and the realities of the community. In South African villages, especially in KwaNdebele where the brand is rooted, ceremonies are the heartbeat of everyday life—whether weddings, birthdays, initiation celebrations, unveiling ceremonies, year-end rituals, or ancestral traditions—bringing families together from near and far.
Before any ceremony begins, one thing must happen:
The home must be cleaned.
Traditionally, cleaning is a central part of preparing for a ceremony. Days before visitors arrive:
- Houses are scrubbed thoroughly
- Floors are polished
- Old dishes from the rug are unpacked and washed
- Traditional utensils are cleaned
- Every corner of the home must shine
Cleaning is not just a task. It is a cultural ritual of respect, honouring the household, and the visitors who will gather.
The Challenge
For years, many households in the villages struggled to prepare for ceremonies because cleaning products:
- Were too expensive,
- Were not easily available in rural areas,
- Required long trips to towns or malls,
- Often involved taking taxis far from home just to buy detergents, mops, or sponges.
These challenges made simple preparations difficult, especially when ceremonies happen frequently — as they do in all communities.
The Inspiration
Growing up in rural areas, the founders observed how grandmothers and elders made their own cleaning substances when commercial options were out of reach. They blended indigenous materials and created mixtures that worked effectively at a low cost.
"If our elders could make cleaning solutions from scratch, what stops us from combining that wisdom with modern science?"
The Innovation
ClearClean is the answer to that question.
By combining:
ClearClean created a dishwashing liquid that is:
- High-performing
- Affordable
- Easy to access in rural communities
- Culturally rooted
- Professionally manufactured
Made For The Community, With The Community
ClearClean exists to solve a real, practical problem: Access to quality cleaning products in all regions.
It is produced inside the community, for the households of the community, with the inspiration of the community, and the support of the community. The brand makes people feel that the product is their product, not a foreign brand from outside.
From small villages to growing towns
Clean Clean aims to be a brand that people trust, a friendly presence in every home. Although it carries a small touch of our elders' traditional crafting methods, Clear Clean's vision is universal. Anyone can use it. Anyone can rely on it. Anyone can feel the care behind